Mapping the Field 2001-2006

Early in 2001, in partnership with Clohesy Consulting, The Bravewell Collaborative undertook a mapping study to develop a broad understanding of the forces at work in the emergence of integrative medicine.

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The first mapping project identified key activities, leadership and resources as well as obstacles to incorporating integrative approaches into mainstream health care. The study also documented changes in the societal shift towards the acceptance of integrative medicine.

 In 2004, a second phase of the mapping project developed data on how and why integrative approaches gain standing in their respective organizations, which elements of integrative medicine are applied, and how integration occurs.  In addition, it gathered information on financial viability and clinical outcomes.  The study was conducted in four areas: community hospitals, spas, hospice centers, and pediatrics.

The third phase of the mapping project, an examination of access to integrated medicine, was completed in 2006. The key questions answered by this study were:

  • To what extent does the design of benefits in consumer-directed insurance plans encourage or hinder access to integrative medicine?
  • How do online education programs treat integrative medicine services?
  • How do consumers with various characteristics value integrative medicine services?
  • How do providers of integrative medicine services structure their marketing efforts?
  • What steps can consumers, employers, providers and insurers take to enhance coverage under consumer-directed plans?

The mapping project reports are available to interested parties free of charge.